At Zero Gravity Agency, we build and scale digital products through user acquisition and monetization for exponential traction and massive revenue growth.
Branding establishes a reputation that leads to trust and loyalty, an investment that will increase the lifetime value of each customer. We’ll create a Brand Style Guide, with logos, fonts, color schemes, aesthetic styles, use cases, and messaging, to be used across your brand’s physical and digital presence.
Launched in 2016, The Science of Social Media is Buffer’s weekly podcast for small businesses. With a 4.5 star rating in iTunes, Buffer was highly invested in retaining and growing their podcast subscribers with a new look that would better convey the value of data shared in The Science of Social Media. Since their rebranding, the podcast listenership has grown from 20-30K weekly, a 66% year-over-year increase in weekly listeners.
We have the capacity to design and code websites to fill any project’s scope, including robust back-end builds to drive user engagement and data collection, including e-commerce, technical integrations across platforms, and more.
For German fashion retailer Quelle, we designed an e-commerce platform that allowed users to form groups around their favorite brands and interact with a professional stylist within those groups. With a one-year pilot, we attracted 56K subscribers, saw 67K engagements, and generated 700 sales per month worth an ave of $328 each.
Want customers to share your message? Put it in a video. Video for social media has a 1200% higher share rate than text and images combined. Want customers to retain your message? Put it in a video! 95% of consumers remember video content vs. only 10% who read your content.
With our first video in the Teens Teach Tech series for data security company AnchorFree, we reached 1.8M+ organic views in just under one month, with 9% of subscribers sharing the video.
Let us find the right influencers to transform potential leads to customers. We’ll negotiate a performance-based contract so you know exactly what you’re getting and how much it’s worth to your bottom line.
Our bootstrapped client (NDA) was missing their user acquisition goals and needed influencers but lacked the funds to pay them. We identified 12 micro influencers excited to spread the word in exchange for hosting a weekly mastermind exclusive to them as ‘Brand Ambassadors.’ The Brand Ambassador Program increased weekly active users on the platform by 4X over our one-month campaign.
We will tailor your content to the target audience before it’s launched to the broader public, increasing conversions from day one. In under a week, we can A/B test messages, images, videos, landing pages, ads, and any branded asset you need to deliver sales.
Dobry Berry Juice (a Coca Cola brand) wanted to find the top ten juice combinations loved by the public for their initial product launch. Comparing more that 120 recipes and 40 combinations with 80 qualities, we distilled 80,000 engagements down to the top 10 recipes. With their launch, Dobry was recognized by Forbes as a Top 5 Brand in their “50 Best Russian Brands, All Categories.” Today 1 in 5 Russians drinks Dobry and 42% identify it as their preferred brand over all other juices.
Automated and AI translation is easy to recognize by your customers and conveys your lack of investment in them. Instead, let’s build lasting impressions that support deep, long-term relationships through quality localization.
Analyzing in-app text localization for a popular security app (NDA), we identified 3 key areas in which poor translation was leading to dropped carts in 2 important languages. By improving in-app translations we increased completed transactions by 13%.
We will help you meet your sales goals through a data-informed marketing strategy, multichannel branded assets, and ad management. We’re so confident in the methods we use to optimize the process that we will guarantee the RoI.
Our 2017 Black Friday campaign for the HotSpot Shield Affiliate Program brought in >$50K in under a week. 70% of sales were driven by desktop rather than mobile banners and 96% of those came from networked rather than individual Affiliates, helping us focus future efforts on building relationships with network-affiliated, desktop-friendly publishers.
By incorporating influencers into your larger campaigns, we will broaden your reach and convert new audiences. Let us introduce you to high-impact influencers, or tell us who you’d like to work with and we will handle the rest.
With Simple Wine we launched an influencer campaign to encourage millennials to create and share content for the brand, helping increase brand recognition with young audiences. Simple received vibrant and attractive content from millennial influencers in their local geos, reaching upwards of 171,400 regional viewers and generating 11,350 direct brand engagements.
1.8 Million new pages are published every 24 hours, but only 5.7% of them will rank in Google within a year of being published. 94.3% of landing pages will never see a single visitor. The difference between these pages and 6.7% who will is SEO.
Working for the client’s SEO manager, we created more than 20 landing pages and 6 engagement tools translated in 12 languages, to help Hotspot Shield rank for its most significant keyphrase- what is a VPN?, a query with a 60.5K search volume and 143M results. Within 4 months, the client moved from page 6 to page 1 in Google.
Which audiences are likely to spend the most for your product, which platforms can you reach them on, what messages resonate with them, and what will trigger their purchase? That’s what we’ll learn with our Lean approach to ad optimization (growth hacking). Never waste time and money on campaigns that don't convert.
In a two-week online campaign for top selling VPN app Betternet, we were able to reduce the average Cost Per Install by 64% with a $5000 ad spend across twentysix creatives, four geographies, and five audience segments.
Translation ignores the subtle differences in values placed on words across languages. In Japan, ‘confidence’ comes from the feeling that all is well, while in Hong Kong, ‘confidence’ is derived from access to exclusive information. Instill your audience with confidence in your brand’s ability to meet global needs with high-quality contextual research and localization.
If your customers are outside the US, strategically optimizing with proper contextual research can yield great results:
The ‘Share a Coke’ campaign received multiple awards and the Creative Effectiveness Lion Awards at Cannes. But not all the attention was positive. The initial launch featured Western names, and vocal fans took to social media to complain. To quash the backlash, we analyzed 1 year of global social data with 720,000 brand mentions, combined with 22,000 online complaints, to produce a second round of 50 names, representing a more international demographic specific to Coke fans. Ad agency Ogilvy estimated that the campaign increased Coke's market share by 4% and increased consumption by young adults by 7%.
Let us track the ongoing health of your brand and gather meaningful data to inform decision making.
International delivery service SPSR Express found their brand reputation declining as a result of complaints in social media. Analyzing 5000 complaints in 35,000 social media mentions, we were able to compile a list of 24 key business problems and report them to SPSR. With their improved business processes and brand reputation, SPSR was then acquired by DPD in 2017.
Don’t wait until after you’ve launched to learn what your customers think of your products and campaigns. Let us share your assets with users in your target audience to see how they’ll perform, and make adjustments prior to launch so that you perform as you intend and reach your goals.
Apply user testing to your buyer’s journey to:
Time on page was a KPI for a recent mobile build-out. In user testing, we found that the hamburger menu was the go-to method for users to find content, rather than the scroll that had been anticipated. By removing the menu, time on page increased prior to launch by nearly 60%, after which 11% of users who spent >30 secs, shared the content they read or watched.
“Huge shoutout to Zero Gravity... They helped us with everything from ideation to creation to launch and honestly their team was a dream to work with.”
“What I really loved about working with Zero Gravity is that they support female founders and women entrepreneurs!”
You know who your target audience is, but who will pay the most, which features are most valuable to them, on what platforms will they buy, responding to which brand messages? Learn all this and more and be ready to launch.
to catalyze growth: Graphic design and branding
With your audience demographics confirmed, you're ready to for hot leads - 500+ customers who are excited to buy your product. But how to foster a relationship that builds brand loyalty and keeps them coming back for more? The launch package prepares you for major audience traction.
to catalyze growth: Social media content creation, Graphic design and branding
So your product is out in the market, but have you found product-market-fit? If your product blows up for a month and then fizzles out, the answer is 'not yet!'. Working with your early audience, we'll identify brand evangelists - users who can help improve your initial offering and share it with their loyal following. With 100% month-over-month growth, you'll be prepared to scale your business for major revenue.
to catalyze growth: Video production and animation, Social media content creation, Graphic design and branding
Your early days can feel like drinking from a fire hose, but eventually opportunities become clear, which is when you're ready to scale. We'll decrease your cost of user acquisition by up to 50% and optimize your total web presence for paid and organic traffic. Then we'll follow that by plugging the holes in your funnel that continue to lead to missed opportunities, like dropped carts. With your sales processes revamped for high efficiency, you'll see massive increases in your brand's revenue.
to catalyze growth: Influencer management, Video production and animation, Social media content creation, Graphic design and branding
You know your product is hot in the US, and now you're ready to launch in global markets with the potential to double your sales. But 87% of consumers who don't speak and can't read English won't buy from an English website, and translation alone won't cut it. Automated and AI translation is easy to recognize by your customers and conveys your lack of investment in them. Instead, build lasting impressions that support deep, long-term relationships through quality localization. We’ve seen average daily sales increase by 68% regionally by localizing in-app text alone.
Zero Gravity Agency is sister agency to Gravity Social Asset Management, a global leader in market research, social media strategy, and brand reputation management. Gravity helps established brands to launch new products into existing markets and existing products into new markets. At Zero Gravity, we retool these processes and services to support US-based startups, from launching their products to scaling their business. Scroll through our case studies to better understand how our solutions help brands build engaged communities around their products, applying services from content creation to social listening, campaign management, and more.
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CSJC Multon is an innovative company developing, producing and distributing fruit-based foods including natural juices, nectars, and juice drinks.
Multon wanted to connect with buyers looking for a more natural juice experience and introduce the flavors most appealing to them.
Consumer expectations and preferences analysis:
Gravity analyzed consumer preferences on juice and fruit drink flavours to create a User Sentiment Map on product naturalness. We conducted social listening for online mentions of juices, their recipes, consumption patterns and flavour preferences. Further analysis resulted in stripping and skimming of the data gathered to form key insights. The final report included data on the popularity of flavors, responses to the promotion of natural juices, and "tips and tricks" used by people to produce a perfect homemade juice. Further, the report provided insights on problems with package design and possible fixes.
Based on recommendations from Gravity's User Sentiment Map, Multon adjusted their product range to meet customer preferences and rebranded to showcase the product elements most appealing to natural juice lovers. In response to new insights about functionality, Multon redesigned their packaging for increased accessibility.
Brand Management, Marketing Promotion
The Simple portfolio includes thousands of wines, cognacs, whiskeys and other alcoholic and non-alcoholic beverages, as well as a wide selection of professional wine glass and accessories. Simple has a sommelier school, book publishing house and travel agency dedicated to promoting wine culture.
Simple wanted to introduce their online marketplace to millenials and grow their 18+ client base.
Gravity selected wines for popular and emerging influencers from Instagram and Facebook based on their profiles and sent them each a bottle with a personal card and a story behind the choice. In response, Influencers created images of themselves with the products, original artwork, and promotions, to connect Simple with each influencer’s audience. Both influencers and Simple shared the images on their social channels.
User generated content is more likely to be shared on social media and 92% of people would take the recommendation of another person over that of a brand when making a purchase. As a result of Gravity's influencer campaign, Simple received vibrant and attractive user generated content from millennial influencers in their local geo, reaching upwards of 171,400 regional viewers and generating 11,350 likes.
Custom Campaign Management
Henderson offers a wide range of luxury menswear and the best customer experience at an affordable price. Henderson is focused exclusively on menswear and its 160 stores aspire to be the number one destination for European men of median income for smart clothes.
Henderson wanted to convey the value of classic style and luxury trends in both clothing and suits, to men of median income who may not see themselves as being able to afford modern and fashionable clothing.
Social media ad management:
In order to move Henderson's social media audience from brand awareness to brand loyalty, Gravity designed simple animated videos that present the product as both a luxury and a utility, within every man's reach. Messaging for campaigns focused on Henderson's value proposition as the most affordable brand in the upper-middle market segment for elegant menswear and accessories. Henderson's brick and mortar locations are known for their superior customer service, so total packaging was presented to smooth integration of the online and offline customer experience. As evidence of the success of this omnichannel approach, Henderson reports that online sales are in constant growth.
By building out the target audience and communicating with them regularly, Gravity helped Henderson grow it's reputation among loyal buyers. Today, 85% of sales are made to loyalty card carrying customers. Reflecting the brand's strength in the market, Henderson reported 27% YoY growth for the first 19 weeks of 2017.
QUELLE offers exclusive clothing and shoes by European designers, as well as in-house and licensed brands.
Clothing outlet QUELLE was making the move from catalogue sales to online retail and wanted to connect with customers in ways that made shopping online fun and easy.
Develop on online community and create sales channels on social platforms:
Gravity built a community in Facebook to connect QUELLE with buyers and retain the social aspects of shopping. We then built a purchase tracking system for users to shop directly in Facebook rather than driving sales to an outside website. Based on community feedback, Gravity developed an adaptive content structure focused on conversions and a client service feature for buyers to get real-time support.
Having created a working infrastructure for communication with customers and trainings for QUELLE employees to continue to manage it, Gravity helped QUELLE transition quickly into online sales. Within the first six months, the QUELLE facebook community engaged 56,000 users and tripled revenue.
QUELLE was acquired by Postskriptum GmbH, a major wholesale clothing and shoe supplier to over 500 companies from Europe, Asia, Africa and Latin America.
Social Asset Management, Marketing Promotion
Software company AnchorFree provides a virtual private network (VPN) for secure web browsing. Hotspot Shield, their most popular VPN service, has more than 600 million subscribers worldwide.
AnchorFree wanted to connect with young people online to share the benefits of the Hotspot Shield VPN specific to the needs and interests of global youth and build brand awareness in this growing demographic.
Social media channel management and content production:
Hotspot Shield promotes security, privacy, and access as qualities most valuable to their entire consumer base. Zero Gravity helped Hotspot Shield focus marketing strategy on access, the quality most relevant to young people on social media. Zero Gravity developed two Snapchat shows, weekly content shared across Snapchat, focusing on providing access to global TV content and censored music. Using Instagram and YouTube, Zero Gravity drove audiences to the HotSpot Shield Snapchat channel and built an online community interested in accessing global content and using a VPN service.
Snapchat is an image messaging and multimedia mobile app that lets users easily talk with friends, view stories from around the world, and explore news. Popular with millenials, Snapchat has 187 million daily active users who spend an average of 30 minutes daily on the platform. Over the two month campaign, Zero Gravity built on online community of nearly 5,000 connected and engaged users sharing content that reached more than 1 million viewers across Snapchat, Instagram, and YouTube.
Social Asset Management
Accu-Chek is a leading provider of blood sugar monitoring systems and insulin pumps. With more than 40 years experience, Accu-Chek helps people living with diabetes track and manage their blood sugar so they may have better control of their health.
Accu-Chek wanted to better understand the needs of the diabetes community in order to position themselves as a resource for empowering users to improve their health outcomes.
Social listening and community building:
Gravity monitored mentions of the Accu-Chek brand, diabetes, and connected conditions. Based on monitoring data, Gravity built a database of resources focused on user experience. Using the database to connect with and grow the community on social media, Accu-Chek then provided online medical consultations and real-time support.
In the process of conducting a social listening campaign for Accu-Chek, Gravity found a number of opportunities for Accu-Chek to better connect with the diabetic community. Insights included the need to support users not only with a technical understanding of the product, but with attention to the mental and social impacts of diabetes. As a result, Accu-Chek shifted online customer care to a more holistic approach to client support.*
*full statistical data under NDA
Brand Management, Search Engine Management, Marketing Promotion
European car manufacturer LADA (Renault-Nissan) launched in Eastern Europe in 1973. Recognized for their competitive price, reliability, simple DIY-friendly mechanics and unpretentious functionality, LADA cars are popular across Europe, Africa and the Caribbean.
For years, LADA was recognized across Europe as a simple automobile that drivers could maintain and repair themselves. As markets changed, the demand for higher-tech features and functions outgrew the demand for a DIY approach to carcare. Responding to that need, LADA wanted to present itself as a contemporary automobile running on the latest technology.
Gravity continues to work with LADA to produce high-quality marketing images to be used across social media that meet three criteria:
1- Recognize LADA’s history as an international auto maker
2- Present LADA as a future-forward brand featuring the latest technology
3- Position LADA vehicles alongside European luxury automobiles
mixer taps, sinks and waste separation systems represent the very highest quality, functionality, aesthetics and professionalism in over 100 countries all over the world.
European kitchen technology company BLANCO wanted to improve their position in the digital landscape relative to their competition and establish a global digital presence.
Brands' digital presence research:
Gravity examined the brand's digital position from the user’s point of view relative to competitors and provided actionable recommendations for improving this position. We conducted data collection via social listening tools, SEO/SEM analysis platforms (semrush), website performance analysis (similarweb, Google analytics), manual and automated websites' UX analysis). Our research included social listening for problems in communication with the brand online and off, a comprehensive retrospective analysis of the brand's and competitors' mentions on the internet, and a full-scale study of current customer preferences likely to drive future sales.
Based on recommendations from the in-depth analysis, Gravity developed a data-informed advertising strategy focused on meeting the clients needs and solving their problems, saving money by targeting clients with the information most useful to them.
Gravity's plan for implementing upgrades included recommendations on website adjustments which were applied right away, improving client services online and off.*
*full statistical data under NDA
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
In 2016, Buffer launched their podcast The Science of Social Media, a weekly sandbox for social media marketing stories, insights, experimentation, and inspiration. After nearly 100 episodes and with more than 12,000 weekly iTunes listeners, Buffer was ready to update The Science of Social Media’s visual assets.
As an interactive platforms that loves to engage its audience, Buffer used their rebrand as an opportunity to connect with the many fans of The Science of Social Media. Zero Gravity presented Buffer with nine logo designs from which they chose their top three. Buffer then posted the designs across their own social channels, giving followers the opportunity to vote for the new look.
The winning design can now be found wherever podcast listeners tune in, including iTunes, Soundcloud, and Google Play. Words of praise from the team- “Huge shoutout to Zero Gravity for creating the gorgeous new logo for our podcast. They helped us with everything from ideation to creation to launch and honestly their team was a dream to work with.” Brian Peters, Host “Yeah and what I really loved about working with Zero Gravity is that they support female founders and women entrepreneurs!” Hailey Griffis, Host
Branding, Content Creation
At Zero Gravity, we push emerging brands to new heights by connecting you and your audience with custom marketing solutions. We provide quality and experience at affordable rates to meet the needs of growing businesses.
Every flight plan is unique.
This is an exciting time and we have the opportunity to map new terrain. We are venturing where no one has gone before.
Travel at the speed of trust.
We are innovating quickly in a constantly changing world. Together we can reach our destination by traveling at the speed of trust.
Be a good captain.
A good captain takes 100% responsibility, 100% of the time. As mission leaders we acknowledge fear and attend to the team’s morale, plan appropriately, communicate the plan clearly, listen to feedback, and use our resources wisely.
Be a good flight instructor.
For many of our clients, this is their first trip to the stars. We expect that you are an expert in your field, which likely means that you’re not an expert in marketing and PR. As good flight instructors we will teach you all we can so that you can make informed decisions about your marketing and PR strategies.
Be a good student.
Each client has something to teach us and being open to your wisdom and judgement will put us in the best possible place to support your work.
Be a good team member.
Every role is meaningful and everyone’s work is worthy of respect and gratitude. We show up and suit up every day and are ready to support any project, initiative, or need.
Sure, Zero Gravity can manage your marketing materials, but we can do so much more. If you’ve been thinking about marketing and PR as a line item on a tiny budget, rather than an integral part of your business plan, let’s talk.
From designing your first pitch deck to the publicity for your IPO, we think of ourselves as your brand’s first marketing department. We are team players, so we welcome the opportunity to work with you and everyone else you’ve brought on board, including other agencies. We are happy to attend meetings with your larger team so that your marketing and PR strategy are in line with the rest of the company goals.
Zero Gravity was founded in 2017 by Drow Dvorkin, Anton Noginov, and Lauren M Taylor.
Zero Gravity is a sister-agency to Gravity Social Asset Management, a global leader in market research, social media strategy, and brand reputation management. With over ten years in the industry and more than 50 employees worldwide, Gravity is a recognized pioneer in digital marketing. Zero Gravity was launched in 2018 to serve US clients building new brands and to help those brands achieve lift-off. We leverage Gravity’s decade of experience with large companies to help you achieve big results too.
We are a fully distributed team with partners in North and South America, Europe and Asia. Being distributed in this way allows us to take care of our families, make our art, take our bands on tour, go to school, travel, and live our best lives.
Being distributed saves our clients time and money as we work around the clock and in regions with much lower costs of living. We are able to pass on that savings to our clients and can turn projects around in half the time it would take locally.
If you are interested in joining the Gravity team, you do not need to live near an existing partner, just reach out and introduce yourself.