WHAT WE’VE DONE
We help emerging brands soar to new heights by connecting you and your audience with custom marketing solutions.
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European car manufacturer LADA (Renault-Nissan) launched in Eastern Europe in 1973. Recognized for their competitive price, reliability, simple DIY-friendly mechanics and unpretentious functionality, LADA cars are popular across Europe, Africa and the Caribbean.
For years, LADA was recognized across Europe as a simple automobile that drivers could maintain and repair themselves. As markets changed, the demand for higher-tech features and functions outgrew the demand for a DIY approach to carcare. Responding to that need, LADA wanted to present itself as a contemporary automobile running on the latest technology.
Content Creation: Gravity continues to work with LADA to produce high-quality marketing images to be used across social media that meet three criteria: 1- Recognize LADA’s history as an international auto maker 2- Present LADA as a future-forward brand featuring the latest technology 3- Position LADA vehicles alongside European luxury automobiles
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Mixer taps, sinks and waste separation systems represent the very highest quality, functionality, aesthetics and professionalism in over 100 countries all over the world.
European kitchen technology company BLANCO wanted to improve their position in the digital landscape relative to their competition and establish a global digital presence.
Brands' digital presence research: Gravity examined the brand's digital position from the user’s point of view relative to competitors and provided actionable recommendations for improving this position. We conducted data collection via social listening tools, SEO/SEM analysis platforms (semrush), website performance analysis (similarweb, Google analytics), manual and automated websites' UX analysis). Our research included social listening for problems in communication with the brand online and off, a comprehensive retrospective analysis of the brand's and competitors' mentions on the internet, and a full-scale study of current customer preferences likely to drive future sales.
Based on recommendations from the in-depth analysis, Gravity developed a data-informed advertising strategy focused on meeting the clients needs and solving their problems, saving money by targeting clients with the information most useful to them. Gravity's plan for implementing upgrades included recommendations on website adjustments which were applied right away, improving client services online and off.* *full statistical data under NDA
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CSJC Multon is an innovative company developing, producing and distributing fruit-based foods including natural juices, nectars, and juice drinks.
Multon wanted to connect with buyers looking for a more natural juice experience and introduce the flavors most appealing to them.
Consumer expectations and preferences analysis: Gravity analyzed consumer preferences on juice and fruit drink flavours to create a User Sentiment Map on product naturalness. We conducted social listening for online mentions of juices, their recipes, consumption patterns and flavour preferences. Further analysis resulted in stripping and skimming of the data gathered to form key insights. The final report included data on the popularity of flavors, responses to the promotion of natural juices, and "tips and tricks" used by people to produce a perfect homemade juice. Further, the report provided insights on problems with package design and possible fixes.
Based on recommendations from Gravity's User Sentiment Map, Multon adjusted their product range to meet customer preferences and rebranded to showcase the product elements most appealing to natural juice lovers. In response to new insights about functionality, Multon redesigned their packaging for increased accessibility.
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The Simple portfolio includes thousands of wines, cognacs, whiskeys and other alcoholic and non-alcoholic beverages, as well as a wide selection of professional wine glass and accessories. Simple has a sommelier school, book publishing house and travel agency dedicated to promoting wine culture.
Simple wanted to introduce their online marketplace to millenials and grow their 18+ client base.
Influencer campaign: Gravity selected wines for popular and emerging influencers from Instagram and Facebook based on their profiles and sent them each a bottle with a personal card and a story behind the choice. In response, Influencers created images of themselves with the products, original artwork, and promotions, to connect Simple with each influencer’s audience. Both influencers and Simple shared the images on their social channels.
User generated content is more likely to be shared on social media and 92% of people would take the recommendation of another person over that of a brand when making a purchase. As a result of Gravity's influencer campaign, Simple received vibrant and attractive user generated content from millennial influencers in their local geo, reaching upwards of 171,400 regional viewers and generating 11,350 likes.
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Henderson offers a wide range of luxury menswear and the best customer experience at an affordable price. Henderson is focused exclusively on menswear and its 160 stores aspire to be the number one destination for European men of median income for smart clothes.
Henderson wanted to convey the value of classic style and luxury trends in both clothing and suits, to men of median income who may not see themselves as being able to afford modern and fashionable clothing.
Social media ad management: In order to move Henderson's social media audience from brand awareness to brand loyalty, Gravity designed simple animated videos that present the product as both a luxury and a utility, within every man's reach. Messaging for campaigns focused on Henderson's value proposition as the most affordable brand in the upper-middle market segment for elegant menswear and accessories. Henderson's brick and mortar locations are known for their superior customer service, so total packaging was presented to smooth integration of the online and offline customer experience. As evidence of the success of this omnichannel approach, Henderson reports that online sales are in constant growth.
By building out the target audience and communicating with them regularly, Gravity helped Henderson grow it's reputation among loyal buyers. Today, 85% of sales are made to loyalty card carrying customers. Reflecting the brand's strength in the market, Henderson reported 27% YoY growth for the first 19 weeks of 2017.
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Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
In 2016, Buffer launched their podcast The Science of Social Media, a weekly sandbox for social media marketing stories, insights, experimentation, and inspiration. After nearly 100 episodes and with more than 12,000 weekly iTunes listeners, Buffer was ready to update The Science of Social Media’s visual assets.
As an interactive platforms that loves to engage its audience, Buffer used their rebrand as an opportunity to connect with the many fans of The Science of Social Media. Zero Gravity presented Buffer with nine logo designs from which they chose their top three. Buffer then posted the designs across their own social channels, giving followers the opportunity to vote for the new look.
The winning design can now be found wherever podcast listeners tune in, including iTunes, Soundcloud, and Google Play. Words of praise from the team- “Huge shoutout to Zero Gravity for creating the gorgeous new logo for our podcast. They helped us with everything from ideation to creation to launch and honestly their team was a dream to work with.” Brian Peters, Host “Yeah and what I really loved about working with Zero Gravity is that they support female founders and women entrepreneurs!” Hailey Griffis, Host
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QUELLE offers exclusive clothing and shoes by European designers, as well as in-house and licensed brands.
Clothing outlet QUELLE was making the move from catalogue sales to online retail and wanted to connect with customers in ways that made shopping online fun and easy.
Develop on online community and create sales channels on social platforms: Gravity built a community in Facebook to connect QUELLE with buyers and retain the social aspects of shopping. We then built a purchase tracking system for users to shop directly in Facebook rather than driving sales to an outside website. Based on community feedback, Gravity developed an adaptive content structure focused on conversions and a client service feature for buyers to get real-time support.
Having created a working infrastructure for communication with customers and trainings for QUELLE employees to continue to manage it, Gravity helped QUELLE transition quickly into online sales. Within the first six months, the QUELLE facebook community engaged 56,000 users and tripled revenue. QUELLE was acquired by Postskriptum GmbH, a major wholesale clothing and shoe supplier to over 500 companies from Europe, Asia, Africa and Latin America.
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Software company AnchorFree provides a virtual private network (VPN) for secure web browsing. Hotspot Shield, their most popular VPN service, has more than 600 million subscribers worldwide.
AnchorFree wanted to connect with young people online to share the benefits of the Hotspot Shield VPN specific to the needs and interests of global youth and build brand awareness in this growing demographic
Social media channel management and content production: Hotspot Shield promotes security, privacy, and access as qualities most valuable to their entire consumer base. Zero Gravity helped Hotspot Shield focus marketing strategy on access, the quality most relevant to young people on social media. Zero Gravity developed two Snapchat shows, weekly content shared across Snapchat, focusing on providing access to global TV content and censored music. Using Instagram and YouTube, Zero Gravity drove audiences to the HotSpot Shield Snapchat channel and built an online community interested in accessing global content and using a VPN service.
Snapchat is an image messaging and multimedia mobile app that lets users easily talk with friends, view stories from around the world, and explore news. Popular with millenials, Snapchat has 187 million daily active users who spend an average of 30 minutes daily on the platform. Over the two month campaign, Zero Gravity built on online community of nearly 5,000 connected and engaged users sharing content that reached more than 1 million viewers across Snapchat, Instagram, and YouTube.
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Accu-Chek is a leading provider of blood sugar monitoring systems and insulin pumps. With more than 40 years experience, Accu-Chek helps people living with diabetes track and manage their blood sugar so they may have better control of their health.
Accu-Chek wanted to better understand the needs of the diabetes community in order to position themselves as a resource for empowering users to improve their health outcomes.
Social listening and community building: Gravity monitored mentions of the Accu-Chek brand, diabetes, and connected conditions. Based on monitoring data, Gravity built a database of resources focused on user experience. Using the database to connect with and grow the community on social media, Accu-Chek then provided online medical consultations and real-time support.
In the process of conducting a social listening campaign for Accu-Chek, Gravity found a number of opportunities for Accu-Chek to better connect with the diabetic community. Insights included the need to support users not only with a technical understanding of the product, but with attention to the mental and social impacts of diabetes. As a result, Accu-Chek shifted online customer care to a more holistic approach to client support.* *full statistical data under NDA
“Huge shoutout to Zero Gravity for creating the gorgeous new logo for our podcast. They helped us with everything from ideation to creation to launch and honestly their team was a dream to work with.” Brian Peters, Buffer
“Yeah and what I really loved about working with Zero Gravity is that they support female founders and women entrepreneurs!” Hailey Griffis, Buffer
What we can do
«Things are only impossible until they're not.» ~Captain Picard
- Pre-seed to early stage
- Early to growth stage
- Growth to mezzanine stage
Branding is the development of your audience’s perception of your company. It is about more than just logo design, it is establishing a reputation that leads to customer trust and loyalty. We offer both deep branding, which includes market research and focus groups, as well as basic branding, which includes a Brand Style Guide with logos, fonts, color schemes, aesthetic styles, use cases, and messaging, and we can customize a Brand Identity Package for your needs.
Your Website is the visual foundation for your company’s brand. While your marketing materials grab attention and compel people to take action, your website design is what determines whether or not they will make a purchase, with mobile being the most common way to view. Around 70% of people base their trust in a business on the design of its website. To grow that trust, we can build your company’s website, A/B test multiple landing pages designs to increase engagement, and we can customize a Website Management Package for your needs.
How will you find your first 100,000 users or your first 100 business customers in the first year? User acquisition is challenging, especially for bootstrapped brands that lack a marketing budget. There are many things that can be done to generate organic growth, but they take a lot of time for you and your team. Investors want to see your GTM plan and understand how you will dominate your niche, which is not likely to happen with a few social media posts and a give-away. Let us help you design a User Acquisition Strategy that will fit within your budget and timeline and prove your product’s potential!
SEO - Search Engine Management (SEM) ensures that your brand consistently ranks high in online search results. SEM includes Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing. Organic search results are more trusted than paid advertising, so take advantage of SEO to ensure that your website is easily found. SEO includes:
- Keyword analysis
- On page optimization (what people do while at your site)
- Off page optimization (what drives people to your site)
- Building authority for your brand
- Website health checkups
- Analytics reporting
PPC is a strategy that gets traffic from search engines through targeted keyword terms. Pay only for the clicks that you receive with Google AdWords, the most popular PPC platform. We can customize a Search Engine Management package for your needs.
Marketing Promotion offers strategies to engage audiences and win sales. The most effective way to promote your brand is to combine ‘push’ and ‘pull’ strategies, such as:
- Push- We create, grow, and manage an online community associated with your business. As more members join, they become aware of your products. Interest-- buying-- customer loyalty.
- Pull- We send out regular newsletters that include meaningful information relevant to your audience, plus sales, deals, etc. that directly benefit them.
- Push- We start a blog for your business and consistently post good quality, well written and informative articles relevant to your industry. We guest-post on other blogs to grow awareness and position you as an authority. We grow and develop an audience for your product through your blog.
- Pull- We publish paid ads directing audiences to your blog/website and offer incentives to engage including sales and giveaways.
Affiliate Marketing is a partnership between your business and on online content publisher. They promote your product or service with links and ads that they host on their website and when a buyer makes a purchase through the link, you share either a percent of the sale or a fixed amount with them. Affiliates have existing audiences and connect you to buyers already identified as being interested in your product or service. Affiliate Marketing is an ideal for subscription-based sales models.
Let us design a Marketing Promotion Strategy with you to increase conversions and drive revenue!
- UX Testing
The User Experience is the determining factor in your brand’s success. While most brands start with hypothetical users, we design your personas based on actual data about your target audience, culled from sources including Facebook Audience Insights, Google Analytics, and more. We perform both qualitative and quantitative user testing, in person and remotely. We test product usability, feature sets, design, and messaging to help you improve your product and find product-market.
Validating your MVP is a six-stage process that includes confirming your target customers, identifying their unmet needs, defining your competitive edge, scoping the minimum feature set, developing the prototype, and testing it with customers. Once we have the MVP validated, you are able to iterate on your product, add more features, branch-out across different platforms, serve additional markets, and scale.
- Social Asset
Managing your social assets refers to the care for and control of the relationships that your brand has with your audience. Your brand’s social relationships represent mutual attitudes and expectations and directly translate into social and purchasing behavior. Social Asset Management relies on a variety of tactics that can be customized to meet the needs of your brand, including social listening, market research, competitive analysis, and community building and management, and social media marketing. We can customize a Social Asset Management package for your needs.
Content Marketing signals the ‘freshness’ of your web presence, allows you to connect with your audience through meaningful posts that build community, and it a vital part of SEO. Publishing blogs, videos, eBooks, webinars and white papers allow you build your brand’s reputation as an authority in your industry. Consistently sharing new content in this way signals the ‘freshness’ of your website, which is valued by search engines like Google, making it more likely that you’ll be found by your target audience. Content marketing works with all other marketing campaigns and we can customize a Content Marketing package for your needs.
In-house Training Resources position you as a thought leader and resource to your audience with content that can be accessed anywhere and anytime. Training-On-Demand can take the form of videos, online courses, eBooks, podcasts, email campaigns, and more to teach people about your product and your company. Sharing low-cost resources with those who cannot afford to pay for your premium services not only builds brand-awareness, but fills the top of your sales funnel. Great for speakers, coaches, facilitators, and teachers too, the resources can be shared by you personally or can be loaded to sites like Udemy, Skillshare, and more. We can customize a Training-On-Demand Package for your needs.
Zero Gravity is a sister-agency to Gravity Social Asset Management, a global leader in market research, social media strategy, and brand reputation management. With over ten years in the industry and more than 50 employees worldwide, Gravity is a recognized pioneer in digital marketing. Zero Gravity was launched in 2018 to serve US clients building new brands and to help those brands achieve lift-off. We leverage Gravity’s decade of experience with large companies to help you achieve big results too.
Who we are
At Zero Gravity, we push emerging brands to new heights by connecting you and your audience with custom marketing solutions. We provide quality and experience at affordable rates to meet the needs of growing businesses.
Every flight plan is unique.
This is an exciting time and we have the opportunity to map new terrain. We are venturing where no one has gone before.
Travel at the speed of trust.
We are innovating quickly in a constantly changing world. Together we can reach our destination by traveling at the speed of trust.
Be a good captain.
A good captain takes 100% responsibility, 100% of the time. As mission leaders we acknowledge fear and attend to the team’s morale, plan appropriately, communicate the plan clearly, listen to feedback, and use our resources wisely.
Be a good flight instructor.
For many of our clients, this is their first trip to the stars. We expect that you are an expert in your field, which likely means that you’re not an expert in marketing and PR. As good flight instructors we will teach you all we can so that you can make informed decisions about your marketing and PR strategies.
Be a good student.
Each client has something to teach us and being open to your wisdom and judgement will put us in the best possible place to support your work.
Be a good team member.
Every role is meaningful and everyone’s work is worthy of respect and gratitude. We show up and suit up every day and are ready to support any project, initiative, or need.
Sure, Zero Gravity can manage your marketing materials, but we can do so much more. If you’ve been thinking about marketing and PR as a line item on a tiny budget, rather than an integral part of your business plan, let’s talk.
From designing your first pitch deck to the publicity for your IPO, we think of ourselves as your brand’s first marketing department. We are team players, so we welcome the opportunity to work with you and everyone else you’ve brought on board, including other agencies. We are happy to attend meetings with your larger team so that your marketing and PR strategy are in line with the rest of the company goals.
We are a fully distributed team with partners in North and South America, Europe and Asia. Being distributed in this way allows us to take care of our families, make our art, take our bands on tour, go to school, travel, and live our best lives.
Being distributed saves our clients time and money as we work around the clock and in regions with much lower costs of living. We are able to pass on that savings to our clients and can turn projects around in half the time it would take locally.
If you are interested in joining the Gravity team, you do not need to live near an existing partner, just reach out and introduce yourself!